# Mariana Ordoñez Alarcón

> Ecommerce graphic designer, 8 years. Shopify storefronts, Amazon A+ content and
> product detail page imagery, email and paid social campaign creative for DTC brands
> and retail marketplaces. Based in Bogotá, Colombia; works remotely on US hours (UTC-5).

Currently designing the digital shelf for Ferrero USA brands (Kinder, Nutella, Ferrero
Rocher, Tic Tac, Butterfinger) across Amazon, Walmart and Instacart at eStoreLabs.
Available for full-time remote ecommerce, marketing and creative design roles.

Contact: marianaordonez04@gmail.com

## Structured data

- [Résumé, JSON Resume schema](https://mordonez.com/resume.json): machine-readable employment history, skills and certifications
- [Résumé, HTML](https://mordonez.com/downloads/Mariana-Ordonez-CV.html): same content as the PDF, single column, semantic headings
- [Résumé, PDF](https://mordonez.com/downloads/Mariana-Ordonez-CV.pdf): one page, single column, tagged PDF with a selectable text layer

## Case studies

- [Ferrero digital shelf, eStoreLabs](https://mordonez.com/work/estore-labs-marketplace-cro/): Amazon A+ content, hero and listing images, image carousels, Brand Stores and seasonal campaigns across Amazon, Walmart and Instacart for six Ferrero USA brands
- [Planet of the Vapes](https://mordonez.com/work/planet-of-the-vapes-ecommerce/): Shopify product and landing pages, promotional campaigns, email and SMS creative for a large DTC catalogue
- [Casabianca Cycling Apparel](https://mordonez.com/work/casabianca-apparel-cro/): four years designing and optimising a Shopify storefront, product pages, collections, checkout and brand system
- [trades.org](https://mordonez.com/work/trades-design-system-cms/): end-to-end UX/UI, design system and custom CMS/ATS workflows

## Writing

- [How I use AI to run A/B tests 3x faster](https://mordonez.com/journal/ai-ab-tests-faster-design-craft/)
- [The anatomy of a high-converting product detail page](https://mordonez.com/journal/high-converting-product-detail-page/)
- [Designing trustworthy AI interfaces](https://mordonez.com/journal/trustworthy-ai-interfaces/)

## Skills

Marketplace and digital shelf: Amazon A+ Content and Premium A+, listing and hero images,
infographics, image carousels, Amazon Brand Stores, variant and bundle selectors, Walmart
and Instacart specs, Salsify syndication.
Shopify and conversion: Shopify storefront and theme design, product detail pages,
collections, landing pages, checkout flow, conversion rate optimization, A/B test variants.
Campaign and brand creative: paid social and Meta ad creative, Klaviyo email and lifecycle
templates, seasonal campaigns, brand and visual identity, product photography and retouching.
Product and systems: Figma design systems and components, wireframing, prototyping,
usability testing, developer handoff.
Tools: Figma, Shopify, Adobe Photoshop, Illustrator, After Effects, InDesign, Canva,
Salsify, Klaviyo, HTML, CSS, React basics, generative AI tools.

## Feeds

- [Sitemap](https://mordonez.com/sitemap-index.xml)
- [Journal RSS](https://mordonez.com/rss.xml)

## Optional

- [About](https://mordonez.com/about/): how she works, timezone overlap, certifications
- [Contact](https://mordonez.com/contact/): replies within 24 hours, US business hours