PLANET OF THE VAPES
Timeline
Role
Jul 2023 - now
Graphic Designer
Over a decade ago, Planet of the Vapes began with a young man transporting 70-pound boxes of Arizer Extremes to a second-floor Brooklyn apartment.
Through immense dedication and an ardent desire to market a select range of high-quality vaporizers, that humble eBay store transformed into what is now recognized as the international vaporizer retail giant, Planet of the Vapes.
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ROLE
At POTV, I am responsible for the design and creation of diverse marketing collateral, user manuals, banners, and email artwork.
Contributing to the enhancement of brand identity and customer engagement.
Content Strategy
I held the responsibility of curating and managing the content calendar for our social media platforms, including Instagram, Facebook, and Twitter. This involved strategizing, planning, and creating engaging and cohesive content that resonated with our target audience.
By developing a well-structured content calendar, I ensured a consistent and effective online presence, aligning our brand's messaging and promotions across these platforms to enhance our digital reach and engagement.
GRAPHIC
LANGUAGE
The graphic language of Planet of the Vapes (POTV) embraces a sleek and sophisticated black and white color scheme to communicate elegance and luxury associated with our high-quality products.
Utilizing this minimalist palette, we create a timeless and premium visual identity that reflects the superior standards and craftsmanship of our offerings.
The sharp contrast and clean design reinforce a sense of refinement, allowing our brand to stand out and convey a sense of exclusivity, appealing to discerning clientele seeking top-tier vaporizers and related products.
E- Commerce Banners
T hrough meticulous design choices, intuitive layouts, and clear visual elements, I aimed to provide users with an informative and engaging experience, enabling them to fully grasp the functionality and value of the vaporizers.
Vape Guide
By conceptualizing and crafting these banners, I aimed to enhance visual appeal and convey key messages effectively. These designs strategically incorporated brand elements and compelling copy, resulting in improved click-through rates, increased brand visibility, and higher conversion rates.
Through thoughtful design choices and a keen understanding of target audience preferences, these email banners successfully played a crucial role in amplifying marketing campaigns and showcasing the brand's identity and offers.
EMAIL DESIGN
