landing page CRO

CRO Teardown: 7 Landing-Page Fixes That Lift Conversion

Seven practical fixes across hierarchy, CTA clarity, friction, proof, speed, forms and mobile UX.

CRO, WebPortfolio note

Angle

This article targets landing page CRO and connects the search intent to practical product, UX and conversion decisions.

Outline

  • Make the primary action visible without hunting.
  • Reduce form and checkout friction.
  • Add proof close to moments of doubt.
  • Design mobile first because mobile decides the sale.

Recruiter signal

The goal is to make the thinking visible: how research becomes a design hypothesis, how AI can speed production, and how conversion decisions stay grounded in craft.

Call to action

See this thinking in the work or email me for remote product, UX and eCommerce roles.