UX / CRO design case studies
Case studies in eCommerce, CRO and brand design.
Real, shipped work across conversion-focused commerce, marketplace and PDP design, scalable design systems and brand creative.
Estore Labs - Sep 2024 - Present
Designing the Ferrero digital shelf - the images that sell across US marketplaces.
Main images, carousels, A+ content and seasonal campaigns for Ferrero USA brands - Ferrero Rocher, Nutella, Kinder, Tic Tac, Butterfinger and Mother's - built to convert on Amazon, Walmart and Instacart.
Scaled output across a multi-brand portfolio, on deadline and without losing brand consistency.
Mariana Ordoñez - Jun 2026 - Present
A DTC Shopify store for original watercolors, designed and coded end to end.
I designed, built and run tienda.mordonez.com - a Spanish-first Shopify store selling original watercolors, greeting cards, digital downloads and custom commissions - on a custom theme I coded with AI coding agents.
A live, self-run DTC store - designed, coded, merchandised and shipped by one person - that turns the same conversion principles I use for brands into my own sales.
Planet of the Vapes - Jul 2023 - Present
Conversion-focused Shopify product pages, landing pages and lifecycle design for a large DTC brand.
Shopify product and landing pages, promotional campaigns and email/SMS assets for a large DTC vaporizer catalogue - built to convert and quick to ship across frequent launches.
Faster, on-brand launch and lifecycle production with clearer navigation and product discovery.
trades.org - Jul 2022 - Dec 2023
A scalable product system for faster web-product iteration.
Designed the UX foundation, component system and responsive templates for multiple web products and a custom CMS/ATS workflow.
Faster iteration and reduced funnel drop-off risk through consistent product patterns.
Casabianca Cycling - Sep 2018 - Jun 2022
Four years designing and optimizing a cycling apparel brand's Shopify store.
As Casabianca's ongoing eCommerce designer, I designed and continuously optimized their Shopify storefront, product pages, campaigns and brand system from 2018 to 2022.
A calmer, more premium storefront that stayed consistent and on-brand across four years of product launches and campaigns.
Want this kind of work on your product?
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