eCommerce and conversion design articles
Journal on eCommerce, UX and conversion design.
Short notes on how I think about eCommerce, CRO, PDP design, design systems and brand craft - and where AI speeds the work.
AI Product, AI UX, CRO
How I Use AI to Run A/B Tests 3x Faster
Where AI helps with ideation, asset variants and copy exploration, and where human taste and conversion judgment still make the call.
AI Product, AI UX
Designing Trustworthy AI Interfaces
Explainability, confidence, graceful failure and human-in-the-loop patterns for AI features people can trust.
CRO, Web
The Anatomy of a High-Converting Product Detail Page
Above-the-fold hierarchy, variant selectors, trust proof and mobile-first decisions that help shoppers buy.
Product, UI/UX
From Wireframe to Shippable: Building a Scalable Design System in Figma
Tokens, components, patterns and handoff docs that make experimentation faster instead of messier.
CRO, Web
CRO Teardown: 7 Landing-Page Fixes That Lift Conversion
Seven practical fixes across hierarchy, CTA clarity, friction, proof, speed, forms and mobile UX.
AI UX, Brand
Prompting as a Design Skill
My generative-AI toolkit for moodboards, assets, copy, research synthesis and faster production with guardrails.
Hiring for AI product, UX or CRO work?
The fastest proof is still a conversation about the product and the constraints.