How AI speeds research, ideation and A/B variants without replacing craft.

The problem

A/B testing and product ideation can bottleneck at synthesis, copy exploration and asset variation, especially when teams need more options fast.

My process

• Use AI to summarize research notes and surface recurring friction patterns.
• Generate variant directions for headlines, hierarchy and imagery, then filter through a human design hypothesis.
• Prototype the strongest options in Figma and QA for brand, accessibility and conversion clarity.
• Document what AI influenced and where human judgment made the final call.

The solution

A transparent AI-assisted workflow where AI expands the option space and the designer protects taste, context and user trust.

Impact

Faster variant production with clearer rationale for every design decision.