Estore Labs

Conversion-focused PDP and A+ content design for global retail brands.

Designed conversion experiences for retail marketplaces, including Ferrero brands such as Kinder, Nutella and Rocher.

CROAI workflowWeb
Estore Labs - Conversion-focused PDP and A+ content design for global retail brands.
RoleCRO, marketplace UX, AI-assisted workflow
TimelineOngoing retail optimization
DatesSep 2024 - Present
ToolsFigma, Photoshop, AI-assisted variants
ContactDiscuss a project

The problem

Marketplace teams needed stronger conversion and AOV across PDPs, bundles and retail content while preserving strict brand consistency.

My process

  • Designed high-converting landing pages and product detail pages for Amazon, Walmart and Target, applying CRO principles to maximize conversion rate and AOV.
  • Created and iterated on A/B test variants for A+ content, homepage banners and promotional funnels, feeding what won back into the next round of design.
  • Optimized product quantity and variant selectors (bundles, size options) and purchase flows for clarity and reduced drop-off.
  • Collaborated with cross-functional growth teams - strategists, e-retail analysts and developers - to translate test hypotheses into design concepts.
  • Supported Ferrero-portfolio brands (Kinder, Nutella, Rocher, Butterfinger) with consistent, conversion-optimized visuals for launches and seasonal campaigns.

The solution

A repeatable commerce-design workflow for faster marketplace testing, clearer shopper decisions and consistent brand expression across channels.

See it live

The layers of a marketplace listing I design - live on the retailers.

The image carousel that sells

On a marketplace the image carousel is the storefront. I design the sequence - hero, benefits, size, lifestyle and trust - so shoppers get the whole story before they scroll.

Kinder Joy on Walmart
A+ content, engineered to convert

Beyond the basics, I plan Amazon A+ content and brand-story modules as a system - each block with a job: trigger craving, resolve doubt, build trust and lift perceived quality.

Ferrero Rocher on Amazon
Brand stores that scale a portfolio

Multi-page Amazon Brand Stores that give a whole catalog a consistent, shoppable home - navigation, category pages and seasonal features across the brand family.

Nutella store on Amazon
Variants, bundles and the path to cart

Conversion is more than content. I design the quantity, bundle and size selectors and the purchase flow so shoppers pick the right pack fast, without second-guessing the size or the bundle.

Nutella on Amazon

Impact

Scaled output across a multi-brand portfolio, on deadline and without losing brand consistency.

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