Planet of the Vapes

Conversion-focused landing pages, campaigns and lifecycle design for a DTC eCommerce brand.

Landing pages, promotional campaigns and email/SMS assets supporting product launches and seasonal pushes, kept consistent across every brand touchpoint.

eCommerceUI/UXLifecycleBrand
Planet of the Vapes - Conversion-focused landing pages, campaigns and lifecycle design for a DTC eCommerce brand.
RoleWeb & marketing design, UX/UI, lifecycle
TimelineOngoing DTC design
DatesJul 2023 - Present
ToolsFigma, email/SMS modules, AI-assisted production
ContactDiscuss a project

The problem

A DTC brand shipping frequent launches and seasonal campaigns needed conversion-focused pages and lifecycle assets that stayed on-brand without slowing production.

My process

  • Designed landing pages, promotional campaigns and marketing assets supporting new product launches and seasonal pushes.
  • Applied UX/UI principles to improve navigation, product discovery and the overall shopping experience, increasing engagement and sales.
  • Integrated AI tools to improve design efficiency, enhance content quality and scale production workflows.
  • Ensured brand and design consistency across eCommerce, email and SMS touchpoints through modular components and clear visual hierarchy.

The solution

A modular design system across web, email and SMS that kept launches and seasonal campaigns consistent and quick to produce, with clearer product discovery and shopping flows.

The page that has to convertA product detail page built around the decision: variant and add-on selectors, trust states and a frictionless Add to Cart, tuned for conversion and AOV.
The page that has to convert
Content that earns the scrollBenefit-led hierarchy that makes the value obvious and scannable, not a wall of specs.
Content that earns the scroll
Trust where hesitation happensReviews and Q&A placed at the moment of doubt - social proof that de-risks the buy.
Trust where hesitation happens
More value per orderCross-sell and bundles that lift average order value without cluttering the decision.
More value per order
Answers before objectionsEducation and A+ content that resolves questions before they cost a sale.
Answers before objections
On-brand at every touchCampaign and lifecycle assets kept consistent across web, email and social.
On-brand at every touch

Impact

Faster, on-brand launch and lifecycle production with clearer navigation and product discovery.

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