Planet of the Vapes

Conversion-focused Shopify product pages, landing pages and lifecycle design for a large DTC brand.

Shopify product and landing pages, promotional campaigns and email/SMS assets for a large DTC vaporizer catalogue - built to convert and quick to ship across frequent launches.

eCommerceUI/UXLifecycleBrand
Planet of the Vapes - Conversion-focused Shopify product pages, landing pages and lifecycle design for a large DTC brand.
RoleEcommerce & Campaign Designer
TimelineOngoing DTC design
DatesJul 2023 - Present
ToolsFigma, Shopify, email/SMS modules, AI-assisted production
ContactDiscuss a project

The problem

A high-volume DTC brand on Shopify, shipping frequent launches and seasonal campaigns, needed conversion-focused store pages and lifecycle assets that stayed on-brand without slowing production.

My process

  • Designed Shopify product and landing pages, promotional campaigns and marketing assets supporting new-product launches and seasonal pushes.
  • Improved on-site navigation, product discovery and the PDP-to-checkout flow inside Shopify, applying UX and conversion principles to lift engagement and sales.
  • Worked with reusable Shopify sections and a modular design system so each launch was a fast, on-brand build - not a redesign.
  • Integrated AI-assisted production and kept brand consistency across the Shopify store, email/SMS and social.

The solution

A modular design system anchored in reusable Shopify sections and lifecycle templates, so launches and seasonal campaigns stayed consistent and quick to produce, with clearer product discovery and a smoother path to checkout.

The page that has to convertA Shopify product detail page built around the decision: variant and add-on selectors, trust states and a frictionless Add to Cart, tuned for conversion and AOV.
The page that has to convert
Content that earns the scrollBenefit-led hierarchy that makes the value obvious and scannable, not a wall of specs.
Content that earns the scroll
Trust where hesitation happensReviews and Q&A placed at the moment of doubt - social proof that de-risks the buy.
Trust where hesitation happens
More value per orderCross-sell and bundles that lift average order value without cluttering the decision.
More value per order
Answers before objectionsEducation and A+ content that resolves questions before they cost a sale.
Answers before objections
On-brand at every touchCampaign and lifecycle assets kept consistent across web, email and social.
On-brand at every touch

Impact

Faster, on-brand launch and lifecycle production with clearer navigation and product discovery.

Marketing & visual design

Beyond the store.

At Planet of the Vapes I designed the marketing and content layer around the Shopify store - social, email, campaigns and product-education graphics for a large vaporizer catalogue. The work had to move product while teaching a considered audience, staying consistent from Instagram to inbox.

Product education that sells

Annotated feature graphics for the POTV ONE and glass mouthpiece translate spec sheets into A+-style visuals that answer a considered buyer's questions at a glance.

One brand from feed to inbox

A shared system spanned Instagram, email banners and campaign art - the feed mockup and Venty email carry the same voice across channels.

Styling that makes hardware desirable

Flat-lay and botanical styling - the flavour guide, Mighty+ and Volcano Hybrid - gave technical devices a premium, lifestyle feel.

Next project All work